REPUTATION MANAGEMENT & DIGITAL SOLUTIONS

ONLINE REPUTATION MANAGEMENT AND DIGITAL SOLUTIONS ARE CRITICAL FOR PRACTICE GROWTH

of patients place importance on online reviews when selecting a new doctor.
0 %
will give feedback in a review or a survey.
0 %

SOURCE: ModMed 2022 Patient Study

place importance on the availability of a modern website.
0 %

ONLINE REPUTATION MANAGEMENT AND DIGITAL SOLUTIONS ARE CRITICAL FOR PRACTICE GROWTH

Digital solutions and online reputation management have never been more important in healthcare.

of patients place importance on online reviews when selecting a new doctor.
0 %
will give feedback in a review or a survey.
0 %
place importance on the availability of a modern website.
0 %

SOURCE: ModMed 2022 Patient Study

EXPERIENCED. PROFESSIONAL. LEADERS.

WORK WITH OUR TEAM OF EXPERTS IN DIGITAL AND RePUTATION MANAGEMENT

At Parallel ENT & Allergy, our team are experts in digital solutions and reputation management specifically for ear, nose, throat, allergy and audiology practices. As a part of Parallel, our practices are supported with:

Parallel partners with Rater8 to improve your online ratings. Patients will receive a text and email two-hours post appointment and be directed to the online page (Google, Healthgrades, etc.) where the review is needed most.

To grow your practice, you need a modern, functional website. Our team supports practices with services including website build, content optimization, hosting, search engine optimization (SEO), online scheduling, streaming of provider and location reviews and more.

To ensure the best ROI, our team provides oversight of all Google Analytics and digital campaign metrics including technical performance and business growth KPIs.

Our team will optimize your Google pages with the content that patients are searching for and that search engines rank high in listings. With our guidance, your Google presence may have improved performance.

Your practice can count on consistent patient volume with our expert-designed Google Pay per Click (PPC) paid media campaigns. Our team knows the best in-market strategies for ENT and allergy practices in each local region.

Your practice will be supported with creative assets for social media, in-practice marketing and patient email. Additionally, as a partner of the Paubox Email Service Provider (ESP), you can count on our team for fully HIPPA-compliant mass patient email with detailed campaign analytics. 

Importance of Online Reputation Management

All companies occasionally get bad reviews. How you respond to those bad reviews is a key part of managing your online reputation. Patients want to choose a healthcare provider that they trust. Credibility is diminished when patients see negative reviews with either no response or responses that are not HIPPA compliant. Online reputation management allows you to control the narrative and ensure that patients only see the best side of your practices.

Encouraging patient reviews, responding constructively to negative reviews, and sharing positive reviews across your communication platforms will increase engagement and build trust. With Parallel, you can also improve your reputation by cultivating a strong social media presence, increasing patient satisfaction and engagement, and improving your search engine result page ranking through website optimization. Parallel’s tools will increase your reach and grow your brand while improving your online reputation.

About the Parallel – Rater8 partnership for reviews

Parallel supports all practice locations and providers with Rater8 for healthcare reputation management.

When a patient visits your practice, they will receive a text and email request to review the provider or location after checkout. By sending the request to all patients, we are sampling a larger pool of patients. Parallel’s team will stream patient reviews directly on to your website. This will improve your website content and overall search performance. Rater8 also randomly sends five-question surveys to patients on key performance indicators such as likelihood to recommend the provider to a friend.

Finally, practices have access to detailed analytics by practice location, by provider, by service type and much more. The Parallel team will help you to find areas to enhance the patient experience and grow the practice.

Why Choose Parallel ENT & Allergy for Your Digital Patient Experience and Reputation MANAGEMENT

At Parallel ENT & Allergy, there are many reasons our clients consider us one of the best digital marketing and reputation management companies in the country. We are committed to quality, measurable, and strategic  strategies that will improve the patient experience and grow your practice. 

Get in Touch with Us Today

If you’re ready to take charge of your company’s online digital patient experience and reputation, call us today or contact us online to schedule a free strategy session. We offer immediate access to experienced leaders who develop and implement industry best practices.