Elevating the Patient Experience – Putting Communications to Work for Your Practice.

Communications for ear, nose and throat (ENT), allergy and audiology practices require a specialized approach. If your marketing communications programs and digital tools aren’t improving the patient experience, driving patient volume, improving scheduling, expanding your network or building relationships, they may be working against you. It’s also important for practices to know that some partners provide the same communications solutions to you and your competitors. Often agency partners will use syndicated or AI-generated content that is not unique to the practice. That makes it hard for your practice to stand out on search engines. It also may not be a coordinated approach that works for the unique care your practice provides.

A practice management partner supports patient communications with a tailored approach that leverages both best practices as well as unique insights from your operations, finance, HR and other areas of your business. The result is patient communications that deliver better performance metrics and revenue growth.

Parallel ENT & Allergy delivers patient communications that perform better for practices. Learn more below about:

  1. Website and SEO
  2. Reputation Management and Reviews
  3. Pay-per-click (PPC) Campaigns
  4. Compliant, Caring Content
  5. Social Media and Email

Website & SEO: Maintaining a Strong Online Presence

When it comes to maximizing your website, having eye-catching imagery and intuitive navigation is just the beginning. Parallel will help you make sure your site does the following:

  1. Serves as a digital front door that gives patients a glimpse into your services, team and philosophy of care.
  2. Includes features such as reviews, ease of appointment booking and patient forms.
  3. Is mobile-friendly to improve the user experience and contribute to better search engine rankings.
  4. Works with your Google Business Profile provider and practice pages.
  5. Is optimized for local search engine optimization (SEO) so your practice appears prominently in the search results when someone searches for medical services in their area. We can help you implement strategies that include local keywords, optimizing Google My Business listings, and gathering positive patient reviews.

Reputation Management & Reviews: Leveraging Word of Mouth

Did you know that nearly 75% of prospective patients read reviews from other patients before booking their appointments? This is because patient reviews provide credibility from unbiased sources. Encouraging patient reviews and sharing them across your communication platforms can build trust, increase engagement, and help you maintain and manage your reputation. Parallel can help your practice request reviews from patients and then stream them directly to your website.

PPC Campaigns: Targeting Patients at a Lower Cost & Higher Return

Digital advertising and PPC (pay-per-click) campaigns can go a long way in connecting your practice to potential patients. With our extensive experience in ENT, allergy and audiology, we can tailor your campaigns by using the best keywords so you can target individuals who are actively seeking specific treatments and generate the lowest cost at the highest return. Once your digital ads are out in the world, Parallel will analyze metrics such as ROI, click-through rates, conversion rates, and cost per acquisition, so your campaigns deliver.

Complaint, Caring Content: Keeping Watch and Taking Action

The recent cyberattack on Change Healthcare impacted healthcare operations across the country. With Parallel, our practices had the capital and support they needed to weather the event, as well as communication tools to answer patient questions and proactively communicate as needed. That’s why it’s essential to have a partner in your corner that goes above web and email design.

Making Social Media and Email That Matters

Social media and email are essential for keeping in touch with patients, expanding digital reach and boosting your reputation. By posting engaging content, health tips, and behind-the-scenes glimpses of your practice on social platforms, you can make your practice more accessible and humanized. In addition, E-newsletters with health tips and practice updates can keep your practice top of mind for patients. Parallel can segment your email list to help ensure that your content is relevant to your recipients, plus implement scheduling updates, new provider/location/services education and videos, and patient success stories.


By maximizing your patient experience communications with Parallel, your medical practice can build a robust online presence, engage your audience, and cultivate your brand.

Why Grow Your Practice With Parallel?

Parallel ENT & Allergy is a leader in practice management solutions, for ear, nose, throat, and allergy practitioners in the U.S. Wedeliver best-in-class practice management support, so physicians can easily focus on patient care. The result — a better work/life balance, clinical autonomy, and long-term growth and success.

Contact us today to start the conversation, schedule your free strategy session, and inquire about partnering with us to empower your practice. We look forward to hearing from you!